VP of Product Marketing

  • BlockFi
  • Remote
  • May 31, 2021
Full time Marketing

Job Description

What is BlockFi?

BlockFi’s mission is to provide liquidity, transparency and efficiency to digital financial markets by creating products that meet the needs of consumers and corporations across the globe. We build bridges between traditional finance and digital markets that enable growth for all participants.

About the Team and Role

BlockFi is looking for a Vice President of Product Marketing to champion the voice of the customer when positioning, developing and marketing our products and brand. As a seasoned marketing leader, you will develop a growing and talented team, while also partnering closely with leaders across Marketing and Product to effectively position BlockFi and communicate the value of our products and services to various client segments.

You will be a highly strategic member of the Marketing leadership team, with high visibility to C-suite leaders.  You are a seasoned yet nimble individual with a proven ability to execute and build best in class teams within high-growth organizations.

The ideal candidate will have the following experiences and abilities:

  • 10+ years of experience in product marketing at a fast growing fintech or cryptocurrency company, including 6+ years of team leadership experience
  • Executive-level leadership for product messaging, competitive analyses and positioning, GTM strategy, pricing, and customer insights
  • Ability to clearly define our target audiences - both demographically and psychographically - at the brand level and for our product lines with customer segmentation based on qualitative and quantitative research
  • Lead go-to-market strategies across targeting, segmentation, positioning, value propositions, creative messaging, marketing channels, and budgets
  • Ensure that the voice of the customer is represented in every customer facing product and marketing interaction
  • Demonstrated ability to work with Consumer Insights and Analytics to define and measure the customer journey, customer engagement, and hero metrics that align with positive outcomes for customers and the business
  • Experience delivering pricing and packaging strategies that drive adoption and exceed the expectations of various customer segments
  • Partner closely with demand generation functions across acquisition and engagement to tell compelling stories that help build demand and drive revenue across our offerings and across the customer lifecycle
  • Lead and build a team of high performing product marketer leaders and effectively prioritize activity and resources within a demanding high growth company
  • Exceptional communication skills, you can communicate clearly and effectively across all stakeholders
  • Ability to adapt in a fast-paced, dynamic business environment with diverse priorities
  • Experience with fintech and/or cryptocurrency consumer brands is strongly preferred

Your Perks:

We benefit from the great work our employees do each day. That is why we are committed to providing a variety of awesome benefits to help them live their best lives.

  • Competitive salary because we value your experience and expertise
  • Unlimited vacation / sick days because everyone deserves time for R&R
  • Employer contribution towards health coverage (including vision & dental) because your physical health and well-being is important to us 
  • Various fringe benefits such as 401k, Parental Leave, FSA/HSA, and Employee Assistance Programs because health coverage is more than just choosing your yearly plan 
  • Flexible work environment because we are a geographically dispersed team and we believe in balance
  • Pet insurance because all of your beloved family members should have coverage too
  • Weekly lunch stipend because there is such a thing as a free lunch! 
  • A close-knit team of enthusiastic, collegial and driven people to work alongside in a highly meritocratic environment because teamwork makes the dreamwork

Why BlockFi?

BlockFi has experienced incredible growth since our launch in August 2017. Our client base has grown to more than 225,000 (and counting), and the company now boasts more than $15 billion in assets on our platform. We recently completed a Series D funding round placing the company's valuation at $3 billion, and our team now has more than 500 people worldwide. We have established ourselves as a crypto market leader, and as we expand our product suite and geographic footprint, we expect our addressable market to grow exponentially.

BlockFi's leadership team has decades of experience in the traditional financial services and banking world, and we take a conservative approach to regulation that will position us well for sustainable long-term growth and expansion.

Our team is comprised of highly motivated professionals from diverse backgrounds. We are aiming to become the leading lender in crypto and are poised to redefine the global financial ecosystem for the better. In addition:

  • BlockFi is one of the first companies to ever offer crypto-backed loans and the only company whose founding team has an institutional understanding of the debt capital markets and regulatory landscape in the U.S.
  • $100 MM of Series A, B, and C funding led by Valar Ventures with participation from Susquehanna, Winklevoss Capital, Fidelity, Galaxy Digital, Akuna Capital, and Morgan Creek
  • $350 MM of Series D funding led by Bain Capital Ventures, partners of DST Global, Pomp Investments and Tiger Global
  • We are moving quickly and have already deployed substantial capital into the space, proving our ability to execute and capture customer demand