Crypto Enthusiast - Community & Influencer marketing - Remote

  • Unstoppable Domains
  • Remote (United States)
  • Jun 03, 2021
Full time Marketing Other

Job Description

 

We are looking for a passionate social marketer who is deeply engaged in the blockchain & crypto community, intellectually curious and will be able to engage authentically with Unstoppable Domains’ diverse audiences. 

In this new role, you will be the voice of the Unstoppable brand and you will share the company’s unique insights and perspectives, as we rapidly expand our category and seek to radically transform how 3 billion+ users live and interact on the decentralized Web.  

The role requires a passion for our mission, a knack for copywriting and the right intuition to achieve virality - as well eagerness to roll up your sleeves. Your ability to thoughtfully prioritize and collaborate seamlessly with teams in Product Marketing, Social and Content Marketing, Creative/Design and Communications/PR will be key to your success in this position. Startup experience is a plus!

 

You are:

  • Able to converse effortlessly and thoughtfully with diverse audiences ranging from early crypto adopters to normies
  • Passionate about creative storytelling to engage, educate and influence
  • Confident, eloquent, vibrant, fun, respectful and authentic    
  • Knowledgeable about the crypto, defi and dweb space, the communities that exist and evolve around them, and their influencers, channels, forums, memes and codes  
  • On top of emerging trends, hot conversations and big news announcements that Unstoppable Domains must proactively and rapidly engage with
  • Deeply familiar with operational social media dynamics across all major social media platforms
  • Able to thrive in a fast-moving, dynamic environment and able to constantly switch gears between the big picture and specific deliverables, while never losing sight of results

 

You will:

  • Tell our story: create an immersive storytelling experience across all relevant social media platforms (Twitter, YouTube, Telegram, Reddit, Discord...). 
  • Be on top of the Crypto / Web3 Zeitgeist: identify relevant topics, emerging trends in crypto, dweb and digital culture, new players and notable brands and superfans, up-and-coming developers and projects, subcommunities and the conversations that Unstoppable Domains should be part of as a result
  • Be social, not do social: share our point of view, responding and conversing confidently with the community across platforms, while upholding Unstoppable Domains’ values, social etiquette and tone of voice 
  • Engage with leaders that matter: research and identify major KOLs across relevant verticals, building an outreach strategy & pipeline, from pitching to closing to executing - then monitoring the activity of partner KOLs and proactively provide content ideas for influencers
  • Take us to the top: participate in Unstoppable Domain’s brand recognition expansion, by growing organic followers, amplifying content reach and engagement, and leveraging user generated content - collaborating with designers to create arresting/shareable digital assets as needed
  • Guide the team: surface newsworthy insights and trends, sharing them back with the wider Marketing and Product teams

 

You demonstrate:

  • 3+ years of experience leading social, influencer and/or community marketing for innovative brands
  • 2+ year of involvement with the crypto community
  • A proven understanding of blockchain and crypto 
  • Deep familiarity with organic social media, including platforms, leaders, trends, audiences and features
  • Strong creativity and world-class storytelling skills  
  • Excellent communication, prioritization and project management abilities
  • Fluency in written and spoken English