Senior Analyst of Marketing Analytics

  • BlockFi
  • Remote (New York, NY, USA)
  • May 31, 2021
Full time Marketing

Job Description

What is BlockFi?

BlockFi’s mission is to provide liquidity, transparency and efficiency to digital financial markets by creating products that meet the needs of consumers and corporations across the globe. We build bridges between traditional finance and digital markets that enable growth for all participants.

We’re a team of builders and strivers, proud to champion financial inclusivity and offer economic opportunities around the globe. We provide the same inclusivity to our team members. BlockFi is a place where diversity is celebrated, individuality is recognized, and every single team member is valued. We are changing the status quo to be the first financial company that people love, and we rely on our people to make it happen!

BlockFi is looking for a Senior Analyst of Marketing Analytics to join our growing team!

About Your Team

At BlockFi, the newly-formed Marketing Analytics team provides data-driven solutions for the organization’s most challenging marketing questions. Working closely with stakeholders across the organization (Acquisition, Engagement, Creative, etc.), the Senior Analyst ensures we’re asking the right questions, developing the best solutions, and driving results in a meaningful way.

Your Mission

As a Senior Analyst, you are responsible for leading the development, deployment, and optimization of key quantitative marketing initiatives:

  • Test and learn frameworks (A/B/n, MVT, MAB, etc.)
  • Media measurement and attribution models (incrementality, Markov MTA, etc.)
  • Audience segmentation and targeting models (unsupervised clustering, regressions, etc.)
  • Customer profiling and valuation (classification, LTV, etc.)
  • Performance forecasting (STL, ARIMA, etc.)
  • Ad hoc analysis and support (bid optimization, sentiment analysis, etc.)

Your Expertise

You are eager to support the team by demonstrating and growing your expertise in these areas:

  • Intermediate/advanced SQL proficiency (subqueries, window functions, etc.)
  • Intermediate/advanced subject matter expertise in paid media management/optimization (2nd price auctions, linear programming, etc.)
  • 6+ years of hands-on experience with statistical experiment design and analysis (Z-test, Mann-Whitney U, etc.)
  • 4+ years of hands-on experience with statistical modeling (logistic, linear, etc.)
  • 2+ years of hands-on experience with Python or R (NumPy, Tidyverse, etc.)

Bonus points for:

  • Experience in data science, finance, or consulting
  • Experience with BI dashboarding (Tableau, Qlikview, etc.)
  • Experience with advanced data visualizations (Sankey, choropleths, etc.)
  • Hands-on experience with applied machine learning (XGBoost, K-Protos, etc.)
  • Hands-on experience with spreadsheet scripting (VBA, Google Apps Script, etc.)

Your Perks

We benefit from the great work our employees do each day. That is why we are committed to providing a variety of awesome benefits to help them live their best lives.

  • Competitive salary because we value your experience and expertise
  • Unlimited vacation / sick days because everyone deserves time for R&R
  • Employer contribution towards health coverage (including vision & dental) because your physical health and well-being is important to us
  • Various fringe benefits such as 401k, Parental Leave, FSA/HSA, and Employee Assistance Programs because health coverage is more than just choosing your yearly plan
  • Flexible work environment because we are a geographically dispersed team and we believe in balance
  • Pet insurance because all of your beloved family members should have coverage too
  • Weekly lunch stipend because there is such a thing as a free lunch!
  • A close-knit team of enthusiastic, collegial and driven people to work alongside in a highly meritocratic environment because teamwork makes the dreamwork

Why BlockFi?

BlockFi has experienced incredible growth since our launch in August 2017. Our client base has grown to more than 225,000 (and counting), and the company now boasts more than $15 billion in assets on our platform. We recently completed a Series D funding round placing the company's valuation at $3 billion, and our team now has more than 500 people worldwide. We have established ourselves as a crypto market leader, and as we expand our product suite and geographic footprint, we expect our addressable market to grow exponentially.

BlockFi's leadership team has decades of experience in the traditional financial services and banking world, and we take a conservative approach to regulation that will position us well for sustainable long-term growth and expansion.

Our team is comprised of highly motivated professionals from diverse backgrounds. We are aiming to become the leading lender in crypto and are poised to redefine the global financial ecosystem for the better. In addition:

  • BlockFi is one of the first companies to ever offer crypto-backed loans and the only company whose founding team has an institutional understanding of the debt capital markets and regulatory landscape in the U.S.
  • $100 MM of Series A, B, and C funding led by Valar Ventures with participation from Susquehanna, Winklevoss Capital, Fidelity, Galaxy Digital, Akuna Capital, and Morgan Creek
  • $350 MM of Series D funding led by Bain Capital Ventures, partners of DST Global, Pomp Investments and Tiger Global
  • We are moving quickly and have already deployed substantial capital into the space, proving our ability to execute and capture customer demand