We are looking for a passionate Social Media leader who is a deep blockchain & crypto subject-matter expert, skilled at grabbing attention and using multiple channels to engage authentically with Unstoppable Domains’ audiences. In this new role, you will own building a best-in-class social media practice and bring Unstoppable Domains' point-of-view and unique insights to life, as we rapidly expand our category and seek to radically transform how 3 billion+ users live and interact on the decentralized Web. The role requires a passion for our mission, a desire to connect with both blockchain experts and newcomers, and an eagerness to roll up your sleeves. Your ability to thoughtfully prioritize and collaborate seamlessly with teams in Product Marketing, Creative/Design, Communications/PR and Growth Marketing will be key to your success in this position. Startup experience is a plus!
- Able to think strategically about the key brand and engagement metrics that you want to impact as we build the category.
- Passionate about creative storytelling to engage, educate and influence audiences.
- Deeply familiar with operational social media dynamics and expert at managing and optimizing across all major social media platforms, using best-in-class third-party tools as needed.
- On top of emerging trends, hot conversations and big news announcements that Unstoppable Domains must proactively and rapidly engage with.
- Creative, fun and great at building relationships.
- Comfortable with scrappy beginnings, yet fully aware of what brilliant looks like and able to progress methodically towards a north star.
- Able to thrive in a fast-moving, dynamic environment and able to constantly switch gears between the big picture and specific deliverables, while never losing sight of results.
What you will do:
- Grow Unstoppable Domains’ organic social channels’ reach and engagement by working across our Content, Marketing, and PR/Communications teams.
- Craft a compelling social marketing strategy along with creative messages and ideas to position Unstoppable Domains as the mission-driven pioneer in our emerging category.
- Create and implement a quarterly social media calendar that logically weaves always-on, launch, and hero campaign contents speaking to our priority themes and supporting discrete campaigns from the wider marketing team.
- Manage our current and emerging social media platforms: Twitter, Reddit, YouTube, Facebook, Telegram, Clubhouse, Tiktok, Instagram, LinkedIn.
- Activate our founders and leaders to engage with customers, partners and social media influencers in inspiring and innovative ways.
- Uphold the highest creative standards as you write copy aligning with our brand voice and collaborate with designers to create arresting digital assets across channels.
- Coordinate with the performance team on social media ad copy/strategy.
- Leverage data to surface newsworthy insights and trends, and build and oversee social media dashboards and reporting.
- Recommend the right social media tech stack using appropriate solutions.
What we are looking for:
- 6+ years of experience leading social media for innovative brands.
- Expertise in digital consumer marketing and fluency in marketing technology.
- A keen interest in blockchain and crypto.
- Deep familiarity with organic social media, including platforms, trends, audiences and features.
- Highly creative and a world-class storyteller with a track record in executing high-impact campaigns and generating innovative ideas.
- Excellent communication, prioritization and project management skills.
- Bachelor’s degree in design, art, marketing, communications or a related field.
- Fluent in written and spoken English.
Nice to have:
- Prior experience in the crypto or blockchain space.