Head of Marketing

  • Anchorage Digital
  • Remote (San Francisco, CA, USA)
  • Jun 16, 2021
Full time Management Marketing

Job Description

Anchorage Digital was founded in 2017 to advance institutional participation in digital assets. Anchorage Digital began as the leader in digital asset custody, solving private key security, and expanded its offerings to make every form of institutional participation as seamless as possible though Lending, Trading, Financing, Staking, and Governance, all integrated with secure, regulated custody. Today, Anchorage Digital brings the best of modern security engineering to institutional custody and banking.

Anchorage Digital Bank received the first federal banking charter for a digital bank and converted prior to converting from its South Dakota trust charter in January 2021 and has raised more than $137 million since its January 2021 Series C from leading investors including GIC, Singapore’s sovereign wealth fund, Andreessen Horowitz, Blockchain Capital, Lux, and Indico. Its advisors include Stanley Druckenmiller, Kevin Warsh, Max Levchin, and Elad Gil.

As the Head of Marketing at Anchorage Digital you will be responsible for the overall marketing strategy during a period of significant growth and scale. You will develop a deep understanding of our customers and leverage these insights to shape the business’s position and it’s future messaging. You will lead and inspire a team of marketing and communications professionals to partner with various teams to execute on a comprehensive marketing vision and strategy.

As the Head of Marketing you will:

  • Craft, lead and execute a comprehensive marketing strategy and vision. 
  • Develop a deep understanding of our target marketing, including buyer personas, essential use cases, and customer needs. 
  • Partner with product management on prioritization by providing the voice of the customer and prospects
  • Partner with sales leadership to equip sales with tactical enablement materials to effectively deliver Anchorage Digital’s value proposition to its customers and prospects
  • Be an inspiring leader who can challenge the team to reach their full potential and grow in their careers. 
  • Be a storyteller of the Anchorage Digital global brand: peace of mind, technical excellence, white glove customer service, premium UX design, and best in class legal & compliance.
  • Solidify Anchorage Digital’s reputation as the expert of crypto-native products and services in the world. 
  • Build an employer brand that highlights our diversely talented team, company mission, and vision for the not so distant future of this industry
  • Collaborate with cross-functional partners and external agencies to drive revenue growth, our communication narrative, product roadmap, hiring plan, and overall company strategy.

You may be a fit if you have:

  • Deep experience leading teams through periods of significant growth and scale.
  • Deep experience within the financials services, FinTech, and/or crypto industry, 
  • A breadth of experience across all areas of marketing and a depth of expertise in a few core marketing areas including Account Based Marketing
  • Experience building, growing, and mentoring distributed marketing teams. 
  • A track record of establishing and building brands in emerging technology industries. 
  • Deep conviction about the blockchain or digital asset industry, and are excited to immerse yourself in it. 
  • Proven that you can navigate the constantly changing demands of a high-growth startup.
  • Some combination of the following attributes: creative, humble, ambitious, detail oriented, hard working, trustworthy, eager to learn, methodical, action oriented, and tenacious.

Although not a requirement, bonus points if:

  • You've kept up to date with the proliferation of blockchain and crypto innovations.
  • You've seen and were emotionally moved by the musical Hamilton (the founder of our nation's financial system :).

Anchorage Digital is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.

Anchorage Digital is an Equal Opportunity Employer. We do not discriminate against qualified applicants or employees on the basis of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by federal, state, or local law, rule, or regulation.