What is BlockFi?
BlockFi’s mission is to provide liquidity, transparency and efficiency to digital financial markets by creating products that meet the needs of consumers and corporations across the globe. We build bridges between traditional finance and digital markets that enable growth for all participants.
We’re a team of builders and strivers, proud to champion financial inclusivity and offer economic opportunities around the globe. We provide the same inclusivity to our team members. BlockFi is a place where diversity is celebrated, individuality is recognized, and every single team member is valued. We are changing the status quo to be the first financial company that people love, and we rely on our people to make it happen!
BlockFi is seeking Senior Product Marketing Manager to join our growing team
About Your Team
Product Marketing at BlockFi is a highly cross-functional role partnering with many teams to develop, launch, and scale products. Product Marketing partners with Product, Engineering, Design to build products; and collaborate with Growth Marketing, Creative, Customer Insights & Research to launch campaigns which increase brand awareness and product adoption globally.
Product Marketing at BlockFi works across the product development lifecycle from generating insights to shape the product, leading go-to-market efforts, and helping scale and deliver revenue and user goals.
The Senior Product Marketing Manager, Consumer will champion the voice of the customer when developing and marketing our products. You will ensure the right customers are getting the right messages about the right products through the right channels at the right time. You are a strategic thinker, skilled storyteller, and are comfortable yielding data to uncover insights.
You will showcase an understanding of product strategy, growth tactics, research scoping, go to market planning and execution, and cross functional coordination. Your orientation toward strategic thinking, exceptional communication, and deep empathy for our clients will serve a global community of all backgrounds.
You are a seasoned yet nimble individual with a proven ability to execute, build scalable processes and systems within high-growth organizations.
We benefit from the great work our employees do each day. That is why we are committed to providing a variety of awesome benefits to help them live their best lives.
BlockFi has experienced incredible growth since our launch in August 2017. Our client base has grown to more than 225,000 (and counting), and the company now boasts more than $15 billion in assets on our platform. We recently completed a Series D funding round placing the company's valuation at $3 billion, and our team now has more than 500 people worldwide. We have established ourselves as a crypto market leader, and as we expand our product suite and geographic footprint, we expect our addressable market to grow exponentially.
BlockFi's leadership team has decades of experience in the traditional financial services and banking world, and we take a conservative approach to regulation that will position us well for sustainable long-term growth and expansion.
Our team is comprised of highly motivated professionals from diverse backgrounds. We are aiming to become the leading lender in crypto and are poised to redefine the global financial ecosystem for the better. In addition: