Paid Media Specialist

$50,000 - $80,000 yearly
  • CryptoTrader.Tax
  • Remote (North America)
  • Sep 12, 2021
Full time Marketing

Job Description


CryptoTrader.Tax is the leading tax reporting platform for cryptocurrency investors. Today, users leverage the platform to connect their exchanges, wallets, and crypto accounts to automatically pull in their transaction history and generate necessary tax reports with the click of a button.

CryptoTrader.Tax has tens of thousands of users all over the world, has processed more than fifty billion dollars in cryptocurrency transactions, and has partnered up with some of the largest cryptocurrency exchanges and tax software companies in the industry—including Intuit TurboTax—in effort to bring seamless crypto tax reporting to the mainstream.

Our Team

We're an ambitious, young, and agile team with a vision of building an essential piece of infrastructure for the future of digital assets. We work very hard, and we have a lot of fun doing it. 

The company is headquartered in Kansas City, MO; however, true to the ethos of the crypto culture in which we operate, our team is fully distributed with teammates in Austin, St. Louis, Portland, Los Angeles, Mexico City, Zagreb, and more.

The Opportunity

CryptoTrader.Tax’s mission is to enable seamless tax reporting for all crypto investors. To help us achieve this, we are looking to bring on an experienced Paid Media Specialist to develop, manage, and execute paid advertising campaigns across channels including Google, YouTube, Facebook, Twitter, Reddit, and TikTok.

As the first Paid Media Specialist and second marketing hire, you will have immense responsibility in shaping the future of the company. You will be joining a fast-paced startup and contributing to one of the most important pieces of infrastructure for the future of the cryptocurrency industry.

Learn more about the vision, opportunity, and future of work at Coin Ledger (CryptoTrader.Tax's parent company) from this open letter from David, CEO & Co-Founder.

Why Join?

We’re a well-funded, profitable startup growing extremely fast.

If being apart of a fast growing tech startup where there is unlimited growth potential is exciting to you, this is a great opportunity.

In this role, you will have flexibility and complete autonomy as you work to build best-in-class paid advertising campaigns. Your work will directly drive the success and growth of the company.

You will be working with and reporting directly to the Co-Founder & CEO.

What You’ll Do

  • Collaborate with the Co-Founder & CEO on paid advertising strategy

  • Develop, manage, and execute ROI focused paid advertising campaigns across Google, Facebook, and other platforms

  • Continually optimize PPC & Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.

  • Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance

  • Set up conversion tracking & retargeting pixels

  • Compile monthly PPC & Paid Social Reports with personal comments and analysis of campaign performance

  • Contribute to variety of other company projects including managing influencer marketing campaigns

  • Have fun

What You Need To Succeed

  • 2+ years experience managing PPC campaigns on Google and Facebook

  • 2+ years experience in digital marketing, agency experience is a plus

  • Demonstrated ability to manage multiple ad campaigns simultaneously at the highest level

  • Deep keyword research expertise

  • Exceptional writing capabilities

  • Natural ability to analyze data and distill actionable insights

  • Creative mind

  • Self-starter, go-getter, and hustler

  • Entrepreneurial tendencies

  • Desire to work in an emerging startup with less structure

  • Desire to work in the cryptocurrency industry


  • Fully Remote

  • Compensation: 50-80K, experience dependent

  • Stock Options

  • Fully paid healthcare & benefits

To Apply

Please include:

  • Resume

  • Cover letter explaining why you are a good fit for the job


We'd love to speak to you if you think you'd be a good fit!