OptyFi - Helping Investors Unlock Wealth from DeFi Assets
Crypto-currency and Decentralized Finance (DeFi) represent a once in a lifetime wealth building opportunity. However, most people do not have the time or the technical or financial experience to capitalize on this opportunity. OptyFi was founded to address this problem. Our advanced AI powered yet intuitive platform offers passive investors an opportunity to generate wealth from decentralized assets simply and automatically.
If you are passionate about changing the lives of millions of people who are locked out of the crypto/DeFi revolution due to limited expertise, experience and/or time, we want to speak to you!
As Head of Marketing & Growth, you will:
- Lead our growth strategy
- Create new extraordinary ways of user acquisition and work to acquire our first 50,000+ customers.
- Develop a deep understanding of our (prospective) users and their motivations
- Become an expert on our customer acquisition channels, funnels and marketing stack
- Own the marketing budget, and allocate optimally across tools and channels
- Identify and prioritize growth experiments - e.g. optimize existing channels, and discover new ones
- Establish a growth habit and culture of experimentation. Work with the team to prioritize and implement growth experiments
- Lead the charge on building a data-driven culture, including instrumentation and attribution
- Work closely with the product team to refine UX, copy, and messaging
- Steward the company brand and voice; ensure consistency in all our communication
- Manage and continue to build out the growth/marketing team
Desired Expertise and Experience:
- 5+ years of marketing experience; 2+ years of experience leading a marketing team
- Experience in Crypto Currency and especially in DeFi would be a significant asset.
- A bachelor’s degree from an accredited educational institution in a marketing discipline
- An MBA or other advanced degree (preferred)
- Proven track record of building, bringing to market, and scaling digital products and services
- Significant experience in marketing or user acquisition and growth experience proliferating consumer facing digital products and services
- Ability to think strategically and creatively: analyze, synthesize, recommend and take actions
- A passion for growth marketing and driving customer adoption
- Experience working in a start-up environment desirable