Manager of Retention & Loyalty Marketing

  • BlockFi
  • Remote (New York, NY, USA)
  • Nov 18, 2021
Full time Marketing

Job Description

What is BlockFi?

BlockFi’s mission is to provide liquidity, transparency and efficiency to digital financial markets by creating products that meet the needs of consumers and corporations across the globe. We build bridges between traditional finance and digital markets that enable growth for all participants.

We’re a team of builders and strivers, proud to champion financial inclusivity and offer economic opportunities around the globe. We provide the same inclusivity to our team members. BlockFi is a place where diversity is celebrated, individuality is recognized, and every single team member is valued. We are changing the status quo to be the first financial company that people love, and we rely on our people to make it happen!

BlockFi is looking for a Manager of Retention and Loyalty Marketing to join our Marketing team!

About Your Team and Role 

As a member of the Marketing Engagement team, you'll play an important role in accelerating  product activation and increasing retention. You're responsible for the ongoing success of our products - from launch to end-of-life.

A successful candidate thinks like an owner, innovates, and drives results. You have passion for marketing, and you are excited to grow your career in a hyper-growth environment. You love to smoke test, scale, measure and optimize engagement strategies that provide step-function growth.

Your Mission:

  • Own user lifecycle, ensuring maximum product adoption and retention
  • This role will be responsible for driving activation and engagement across BlockFi’s 4 core products.
  • Drive personalized omni channel programs (email/push/in-app) delivering segmented notifications that are proven by both quantitative and qualitative measurements.
  • Embrace the iterative process of hypothesis, test, fail, learn, repeat such that users experience BlockFi’s core product value quickly and leads to recurring usage.
  • Collaborate closely with Product, Engineering, Copy, Creative and Brand to transform your ideas into compelling and personalized messages and user experiences.
  • Leverage data and consumer insights to rank-prioritize hypotheses in collaboration with creative and analytics.
  • Explore the use of incentives in lifecycle marketing with a focus on incremental ROI.
  • Work with analytics to measure each experiment, document and socialize learnings, and develop next steps toward bigger wins.
  • Be the expert in marketing automation tools that allow you to test and learn rapidly.
  • The successful candidate will need to have a growth mindset. We move fast, and we are looking for someone who would be enthusiastic and excited about opportunities to learn other aspects of marketing.

Your Expertise: 

  • At least 3 years of experience in B2C growth engagement
  • Bachelors degree in Marketing
  • Track record of meeting and exceeding goals in a hyper-growth environment
  • History of owning entire lifecycle of campaign creation, across consumer insights, hypothesis generation, creative briefing, distribution, and measurement 
  • Strong analytical skills, and experience partnering with marketing analytics on incrementality measurement 
  • Ideal Experience in customer segmentation and user  management across multiple channels (email, push)
  • Experience with marketing platforms (like Hubspot, Braze, Segment), HTML/CSS, Tableau, Amplitude, etc
  • People management a plus, but not required

Your Perks:

We benefit from the great work our employees do each day. That is why we are committed to providing a variety of awesome benefits to help them live their best lives.

  • Competitive salary because we value your experience and expertise
  • Unlimited vacation / sick days because everyone deserves time for R&R
  • Employer contribution towards health coverage (including vision & dental) because your physical health and well-being is important to us 
  • Various fringe benefits such as 401k, Parental Leave, FSA/HSA, and Employee Assistance Programs because health coverage is more than just choosing your yearly plan 
  • Flexible work environment because we are a geographically dispersed team and we believe in balance
  • Pet insurance because all of your beloved family members should have coverage too
  • Weekly lunch stipend because there is such a thing as a free lunch! 
  • A close-knit team of enthusiastic, collegial and driven people to work alongside in a highly meritocratic environment because teamwork makes the dreamwork

Why BlockFi?

BlockFi has experienced incredible growth since our launch in August 2017. Our client base has grown to more than 225,000 (and counting), and the company now boasts more than $15 billion in assets on our platform. We recently completed a Series D funding round placing the company's valuation at $3 billion, and our team now has more than 500 people worldwide. We have established ourselves as a crypto market leader, and as we expand our product suite and geographic footprint, we expect our addressable market to grow exponentially.

BlockFi's leadership team has decades of experience in the traditional financial services and banking world, and we take a conservative approach to regulation that will position us well for sustainable long-term growth and expansion.

Our team is comprised of highly motivated professionals from diverse backgrounds. We are aiming to become the leading lender in crypto and are poised to redefine the global financial ecosystem for the better. In addition:

  • BlockFi is one of the first companies to ever offer crypto-backed loans and the only company whose founding team has an institutional understanding of the debt capital markets and regulatory landscape in the U.S.
  • $100 MM of Series A, B, and C funding led by Valar Ventures with participation from Susquehanna, Winklevoss Capital, Fidelity, Galaxy Digital, Akuna Capital, and Morgan Creek
  • $350 MM of Series D funding led by Bain Capital Ventures, partners of DST Global, Pomp Investments and Tiger Global
  • We are moving quickly and have already deployed substantial capital into the space, proving our ability to execute and capture customer demand

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