Customer Outbound Marketing Manager

  • Real Vision
  • Remote
  • Jan 03, 2022
Full time Marketing

Job Description

Real Vision helps people understand the complex world of finance, business, and the global economy, with real in-depth analysis, by real experts through the power of our community. We’re on a mission to democratize the very best financial intelligence for all. 

The Customer Outbound Marketing Manager is responsible for developing and executing email, direct messaging, and other forms of outreach tactics to the Real Vision customer base. 

You should have experience in SMS, Text Messaging, Push, In-App, and Mobile Push Notifications as well as extensive hands-on experience with email marketing, specifically HubSpot.  

Experience in the following technologies and platforms is also valuable;  

  • Knowledge and experience in coding mobile and responsive HTML HubSpot modules for drag and drop emails, as well as HubL syntax and HubDB tables.  

  • Knowledge and experience with HubSpot apps and third-party integrations specifically around tactics such as SMS, in-app, mobile push notifications.  

  • Experience with other outbound tactics including outbound telemarketing (OBTM) and guided voicemail as well as physical direct mail (Letters/Postcards) would be helpful. 

This role will promote engagement, renewal, and upsell across member touchpoints, to best promote the benefits of membership to the entirety of our customer base.  

We are looking for a creative marketer who has had experience working for a memberships/subscription-led company, who understands the concept of ‘member value proposition,’ can effectively promote, market, and communicate the benefits of membership, within the Real Vision brand guidelines. 

You will be experienced in executing engagement and renewal campaigns. 

You will collaborate regularly with Lifecycle, Acquisition, Creative, Experiential, Editorial, and Product teams to innovate and grow the business by enhancing the customer experience.  

You will immerse yourself in the Real Vision universe in order to ensure consistency with Real Vision’s voice, branding, and philosophy. (Are you already a Real Vision member? Even better…!)  

You'll work on things like:  

  • Execute and manage multi-channel marketing campaigns for our membership products that incorporate thoughtful and creative consideration for the Real Vision brand and crypto audience 

  • Work closely with all departments to ensure that all membership marketing delivers an improved user and member experience and drives greater engagement 

  • Become an expert on our product, market, and competitors. 

  • Execute and advise on an integrated membership marketing plan to promote the benefits of membership to key membership communities. 

  • Manage outreach to customer base to optimize engagement and profitability of our customer base across all product tiers 

  • Develop and manage outbound campaign reporting for key metrics 

  • Provide recommendations and best practices for multi-channel engagement strategies 

We’re looking for someone with: 

  • >3 years experience in outbound digital marketing  

  • Experience with using HubSpot to develop campaigns, workflows, lists and reporting 

  • Experience in finance or financial media is a plus 

  • Highly detail-oriented and able to coordinate across multiple teams and people 

  • Track record of creating compelling campaigns for varied target audiences 

  • Able to analyze and use data to quickly make decisions 

  • Creative and flexible thinker who loves to pivot and try new things 

  • Optimistic and able to identify opportunities even within difficult situations 

  • Proven ability to execute projects in a matrixed organization 

  • Drives to make things happen is action-orientated with the ability to get projects and activities "off the ground" quickly and easily 

 What we offer: 

  • Competitive salary 

  • 20 days accrued PTO a year (4 weeks, yup)  

  • US Public Holidays 

  • 5 sick days 

  • 100% covered health, dental, vision for the individual employee (with full family coverage at a heavily reduced rate)  

  • 4% dollar-for-dollar 401k match after 90 days  

  • 100% remote 

  • Equity grants 

  • Growth Opportunities 

  • Real Vision Pro membership