Public Relations Associate

  • Kraken
  • Remote (USA)
  • Feb 24, 2022
Full time Marketing

Job Description

About Kraken

Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. In our first decade, Kraken has risen to become one of the largest, most successful and respected crypto exchanges on the planet.

We are changing the way the world thinks about finance and our range of successful products are playing a critical role in the mainstream adoption of crypto assets. We continue to trail-blaze into new territory with the introduction of Kraken Bank, providing a more seamless integration between crypto and the traditional financial system. This makes us the first crypto company (ever) to be awarded a U.S. state banking charter.

Our diverse group of 2,000+ Krakenites are distributed all over the world as part of our 'remote first' culture, united by a shared passion for delighting customers, upholding crypto values and achieving our meaningful mission. We attract people who push themselves to improve, are radically transparent and think differently in order to unlock their potential.

Crypto is a rapidly evolving industry and we’re just getting started. We’re growing fast and you're invited to join the revolution!

About The Role

Kraken is growing and we’re looking for a Public Relations Associate to join the exciting world of crypto as we work to position Kraken as a top destination for all things crypto.

In this remote position, you’ll keep tabs on crypto news as well as current events, and report back on newsworthy angles to help inform our overall PR strategy. Using your strong attention to detail and research skills, you’ll make sure our teams have the correct press contact information while regularly updating our media lists. In addition, you’ll have to wear your creative writing hat to help draft press releases, media alerts, interview FAQs, and more for our North America team members. Every day is a different adventure in the crypto PR world, but you’ll certainly have the opportunity to grow and flex your external and even internal communication skills in this role reporting to the Global Director of Communications.

With all the exciting things happening at Kraken and the fast pace at which the company and wider industry is developing, this is the perfect role for an ambitious and talented communications professional ready to take their career to the next level. Join our mighty Marketing team as we work together to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion.

What You’ll Be Doing

  • Keeping a pulse on mainstream crypto headlines and making suggestions to the communications team on what’s driving news coverage
  • Assisting with the preparation of necessary research for building strategies/campaigns for upcoming/current initiatives
  • Building and maintaining media lists regularly
  • Distributing press releases, media alerts and updating our press room
  • Taking a first stab at talking points and other draft materials for the organization
  • Ensuring external communications messages/campaigns are consistent across all mediums
  • Using media monitoring tools to develop criteria and measure success of media campaigns
  • Preparing timely team and campaign updates on PR initiative execution
  • Identifying opportunities to develop and optimize external communications
  • Liaising across teams on special projects within your realm of expertise

Who You Are

  • You have 2+ years of experience in a client side or agency side public relations role
  • You have a Bachelors in communications, public relations, journalism or equivalent field
  • You have a high-level understanding of the crypto/blockchain landscape and crypto ethos as well as an insatiable appetite to learn more.
  • You have excellent written and verbal communications skills, and prioritize clarity & brevity in all communications
  • You have a strong sense of urgency when projects are assigned and are able to complete a task quickly while anticipating the need to plan for another project in short succession
  • You’re highly organized and have an exceptionally high level of attention to detail
  • You’re a go-getter and self-starter who can operate individually with a team mentality.
  • You have a flexibility about you under fire - as this industry continues to evolve, being “quick on your feet” is a must
  • You have a highly collaborative work style which includes working effectively and respectfully across organizational levels
  • You’re a proactive and creative problem solver who develops new and innovative ways to work toward goals
  • You have a natural talent to effortlessly improve a process and the uncanny ability to bring order out of chaos

We’re powered by people from around the world with their own unique and diverse experiences. We value all Krakenites and their talents, contributions, and perspectives, regardless of their background.

As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

Check out all our open roles at

Stay in the know

Follow us on Twitter
Catch up on our blog
Follow us on LinkedIn