Content Analytics - Associate

  • Kraken
  • Remote
  • Feb 24, 2022
Full time Blockchain Marketing Pays in Crypto

Job Description

About Kraken

Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. In our first decade, Kraken has risen to become one of the largest, most successful and respected crypto exchanges on the planet.

We are changing the way the world thinks about finance and our range of successful products are playing a critical role in the mainstream adoption of crypto assets. We continue to trail-blaze into new territory with the introduction of Kraken Bank, providing a more seamless integration between crypto and the traditional financial system. This makes us the first crypto company (ever) to be awarded a U.S. state banking charter.

Our diverse group of 2,400+ Krakenites are distributed all over the world as part of our 'remote first' culture, united by a shared passion for delighting customers, upholding crypto values and achieving our meaningful mission. We attract people who push themselves to improve, are radically transparent and think differently in order to unlock their potential.

Crypto is a rapidly evolving industry and we’re just getting started. We’re growing fast and you're invited to join the revolution!

About the Role

As an Analytics Associate for the Content team, you will be responsible for collaborating with the Director of Content and all members of the team in answering business and industry-related questions. Successful candidates will answer these broad, sometimes ambiguous questions by utilizing a variety of data sources.

Additionally, you will serve as a data consultant, helping the team understand what is possible from a data perspective and how to frame questions that can then be answered with existing data resources. You will also be responsible for building and maintaining a variety of regular reporting dashboards and reports in collaboration with the data team using tools such as Google Analytics, Mixpanel,, and Tableau, among others. And, you will be asked to assist the data team in developing and maintaining data integrations, as well as fixing data issues as they arise as they pertain to relevant Content metrics.

You are an ambitious and curious individual who is excited by the challenge of conducting research in a highly technical, yet rapidly developing industry. You will be expected to consume and analyze large amounts of data, including unstructured alternative data sources. You will also need to maintain a high degree of attention to detail with every project, as data integrity is critical for decision-making.

Your mission will be to bridge the gap between technical data engineers and the Content team, so that they can understand how the work they do is performing, optimize existing deliverables, and to inform and inspire new content campaigns and initiatives using data-based insights.

This is a fully remote role.


  • Assist stakeholders with answering business questions with data
  • Develop dashboards for monitoring performance of various initiatives
  • Assist with preparation of regular reporting materials
  • Maintain and improve existing dashboards
  • Work with data engineers to discover new data sources and develop integrations
  • Assist data engineers with maintaining data sets and existing integrations


  • Bachelor’s degree in quantitative field and at least 2 years of relevant work experience in data analytics, marketing analytics, product analytics, or a similar capacity
  • Experience and familiarity with Google Analytics, Mixpanel,, and Tableau
  • Ability to quickly learn and gain mastery over new tools and technologies
  • Background in marketing, business, or product analytics
  • Strong written and verbal communication skills
  • A team player that works well with various functions across the company

Nice to haves

  • Experience with visualization tools including Superset and Tableau
  • Experience writing data pipelines in Python
  • Experience presenting to broad audiences of stakeholders
  • Background working in a cross-functional role, supporting multiple teams with varying technical backgrounds

We’re powered by people from around the world with their own unique and diverse experiences. We value all Krakenites and their talents, contributions, and perspectives, regardless of their background.

As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

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