VP, Marketing

  • Soluna
  • Remote (New York, NY, USA)
  • Jan 13, 2022
Full time Marketing

Job Description

What do we do?

At Soluna, we are using computing to accelerate a future where renewable energy is the primary source of energy in the world.

Our company is driven by three fundamental beliefs:

  • The world needs more renewable energy.... and computing can be a powerful catalyst for meeting that need.
  • Stranded renewable energy -- usable clean energy that often goes to waste -- is one of the biggest unsolved problems for the economics of renewable energy.
  • Sustainable Computing is not only ready for scale, but it will play an integral role in solving this problem.

Our estimate is that around 225 Terawatt hours of renewable energy are spilled globally.

That’s a lot of energy!

Most renewable power plant operators struggle to sell all of the energy they generate. We build small-footprint data centers to buy & use all of their wasted energy. So they earn profits & tax credits for every megawatt they produce.

Our specialized data centers run computing-intensive applications powered by clean energy for: Cryptocurrency Mining • Artificial Intelligence • Deep Learning • Machine Learning • Scientific Computing • Natural Language Processing • Video Transcoding and more.

We’re solving the wasted renewable energy problem…

Our mission is to help power plant owners get more megawatts to the grid.

With us, they can SELL. EVERY. MEGAWATT.


We help the data scientists of the world solve the world’s most pressing problems with the comfort of knowing that they are not destroying the planet in the process.

Why do we want you?

Our company is growing fast and we need people like you who want to be part of something big. People who want a real challenge in a place where they can learn about a host of emerging technologies, including blockchain, digital assets, and renewable energy. 

We need entrepreneurs at heart.  

We are a people-first, data-driven organization that is seeking individuals who want to do meaningful work. 

What you'll do

Our ideal VP Marketing with technology startup experience will be responsible for communicating Soluna’s work and values as you develop our internal and external communications strategies. You will be central to our brand building efforts globally at a rapidly-scaling pace. If you are a detail-oriented creative who excels in leadership and visual design, then you will love working at Soluna Computing.

As Soluna’s VP, Marketing, you will drive the marketing communications, content lead generation, public relations and community management of Soluna. Reporting to the CEO, you are comfortable collaborating with an innovative leadership team with a passion for marketing. You are always up for learning new things and are inspired by and well versed in the latest digital marketing strategies. You are a born networker with solid confidence in your abilities and a strong portfolio to support it. 

You will:

  • Drive public relations efforts and oversee our PR firm relationships
  • Build out a repeatable and scalable content marketing strategy; measure and analyze what’s working and what isn’t and set editorial strategy across all delivery streams 
  • Be responsible for a proactive and consistent corporate communications strategy
  • Drive Soluna’s branding development, including our style guide and brand book, as we scale
  • Be responsible for event development and management (including webinars)
  • Oversee website and social media management
  • Be a consummate copy editor, driving brand voice and style across all functions, as needed. 
  • Author and edit thought-provoking content – speeches, short blog posts, bylines, case studies, presentations, ebooks, and white papers to support digital campaigns
  • Own content for lead generation for both power partners and investors
  • Be responsible for community management strategy, including frequent newsletters 
  • Coordinate content from other internal and external contributors
  • Create content for different personas and events attended by potential partners, investors, clients and internal talent. 
  • Prepare documents that clearly and effectively communicate features and benefits of Soluna’s products and services.
  • Own and drive community development around data science and developers
  • Manage, coach and mentor a junior team with limited experience, with a strong emphasis on development and empowerment. 
  • Partner with team leaders on how to improve ideas and content 
  • Partner with team leaders to develop content for company-wide team events.
  • Contribute to the ongoing improvement of our systems and processes.
  • Define and execute the company’s content marketing strategy

What You Need to Get the Job Done

  • 10+ years of experience in a Marketing leadership role 
  • BS, liberal arts degree; MBA a plus
  • Excellent storytelling skills
  • Stellar copywriting skills and strong ability to articulate ideas in writing and speech
  • Content marketing science experience
  • B2B marketing and brand strategy experience, certifications are ideal
  • Branding science experience 
  • Renewable energy experience / crypto / data center is a huge plus
  • Experience in creating content in a publicly traded company
  • Sales or customer facing experience 
  • Proven communications experience with technology products or software
  • Ability to work closely with technical teammates such as software engineers and product designers to understand, translate, and communicate technical concepts to non-technical audiences. 
  • Proven experience with key marketing tools such as Powerpoint, Adobe, Office, etc.
  • Strong judgment and discretion, and an ability to handle sensitive information. 
  • Ability to navigate in a largely unstructured environment – our team is growing, and you’ll wear many hats.

Why join Soluna?

We are a diverse, driven team of entrepreneurs, energy experts, private equity leaders, and engineers. We are passionate about making the world greener and we have conviction about how we will bring change on a global scale.

We are equally as zealous about championing our teams, relentless about developing our people, and believe strongly that Soluna’s goals and commitment to our mission are strengthened by our employee’s voices. 

We offer all of our employees:

  • Competitive salary + equity 
  • Comprehensive health insurance (medical, dental, and vision) 
  • 401k plan with company match
  • Life insurance and disability plans 
  • Ample paid time off
  • Paid parental leave
  • Professional development opportunities