Product Marketing Manager

  • Okcoin
  • San Francisco (Remote)
  • Mar 16, 2022
Full time Marketing Management Remote Product

Job Description

Who We Are:

Okcoin is one of the world’s largest and fastest-growing cryptocurrency exchanges. We help millions of people buy and sell bitcoin, and over 50 other crypto assets every day — but our work is a whole lot more than that. We’re building an inclusive future of finance, one that opens new opportunities to learn financial literacy, store value, and build wealth for everyone.

Ready to help the next billion people experience the future of finance with us? Come on board. We have offices in San Francisco, Miami, Malta, Hong Kong, Singapore, and Japan. Even though this role is listed in San Francisco, we are remote-friendly and believe in you working wherever you work best. 

About the Team:

Product Marketing tells our product’s story to the market. We have a small, mighty team that we are looking to grow. We work closely with product and marketing to turn value propositions into compelling messages for customers and prospects

About the Opportunity:

The successful candidate will be critical to the successful development, launch, and maintenance of products and capabilities. This candidate will think big about the future of crypto and how you can bring individual investors and institutions into the crypto economy more quickly. As a key contributor within the Marketing team, you’ll be tasked with developing effective marketing strategies and plans through strategic proven marketing strategies; developing positioning, messaging, competitive differentiation, and enabling the Sales and Marketing teams to ensure they are aligned and work efficiently to generate and close opportunities. Most importantly, as our dedicated marketer you’ll drive results and significantly grow the adoption of Okcoin products and features.

What You’ll Be Doing:

  • Support Growth through delivery of new products and improve upon GTM strategies for existing products
  • Execute and track program deliverables, milestones, action items, dependencies, risks, and mitigation plans
  • Develop solid working relationships with cross-functional teams to best understand and deliver on business goals and priorities.
  • Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
  • Prepare presentations and clearly communicate findings from initiatives to management and to the broader organization
  • Be the voice of the customers and Influence Product Design and Product pipeline to satisfy user needs

What We Look For In You:

  • 3+ years of GTM experience with a track record of managing all aspects of a successful product launch.
  • Proven in orchestrating a wide range of marketing initiatives - everything from strategic planning - to content marketing - to go-to-market implementation. 
  • Excellent written and verbal communications skills; ability to translate strategy into clear actionable plans
  • Ability to solve complex problems and rapidly formulate a clear point-of-view
  • Excellent prioritization skills and willingness to roll up one's sleeves to get the job done
  • Thrive when working in a collaborative and cross-functional environment and inspire others around you
  • Solid analytical, problem-solving, and decision-making skills
  • Experience with Wordpress, Hubspot, Google Analytics
  • BA/BS degree; preferably in marketing

 

Nice to Haves:

  • You either are already or are eager to become an expert in the blockchain and cryptocurrency landscape and will understand how speculators, traders, digital asset exchanges, blockchain money services businesses and financial institutions operate. 
  • Experience working in a disruptive technology, successfully launching products, ideally, within FinTech, eCommerce, SaaS, AdTech, or Digital Wallet business experience
  • A history (and preference) of being both strategic, analytical and execution-oriented
  • MBA preferred, but not required
  • Experience working with teams across offices and time zones.

 

Highlights of Perks and Benefits: 

  • Market competitive total compensation package
  • Comprehensive insurance package including medical, dental, vision, disability & life
  • insurance (Company pays 100% for employee/80% for dependents)
  • 401K with company contribution
  • Flexible PTO policy, company paid holidays, and flexible hours
  • UberEats Program
  • Paid Parental Leave
  • Employee Referral Bonus Program paid in BTC
  • Company Donation Match
  • More surprises when you join!

Okcoin Statement: 

Okcoin is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.