Senior Content Designer

  • BlockFi
  • New York, NY
  • Feb 24, 2022
Full time Design Marketing

Job Description

What is BlockFi?

BlockFi’s mission is to provide liquidity, transparency and efficiency to digital financial markets by creating products that meet the needs of consumers and corporations across the globe. We build bridges between traditional finance and digital markets that enable growth for all participants.

We’re a team of builders and strivers, proud to champion financial inclusivity and offer economic opportunities around the globe. We provide the same inclusivity to our team members. BlockFi is a place where diversity is celebrated, individuality is recognized, and every single team member is valued. We are changing the status quo to be the first financial company that people love, and we rely on our people to make it happen!


BlockFi is looking for a rock star Senior Content Designer to help build our Content Design team!

About Your Team

BlockFi Content Designers are part of the Product Design team. They work in partnership with Content Strategists, Designers, Researchers, and Product Owners to create best-in-class experiences for customers around the world. They have a deep understanding of our products and customers and use data and research to inform concepts and decision-making. They’re experts in their craft, storytellers, tech enthusiasts, and customer champions. They’re also great role models and mentors at different stages of their career journey.

Your Mission

As a Senior Content Designer, you’ll participate in the end-to-end design process, and all phases of content development. You’ll work on everything from big-picture thinking to compelling value props to helpful UI content and error messages. You’ll use thoughtfully crafted language to help our customers understand, manage, and grow their crypto assets, and you’ll play an integral role in developing project vision and strategy.

As a member of our diverse Product Design organization, you’ll work with cross-functional, international teams across product domains. We use our design and research skills to inspire & influence across the company.  We believe that different perspectives and backgrounds inside our team lead to innovation and inclusion in our product design. We advocate for meaningful and engaging experiences for our diverse global customers. We support each other, learn from challenges, and have fun along the way.


  • Use global product requirements to create a strategy for meeting business goals and addressing customer challenges
  • Present your content strategy to teammates, product owners, and other stakeholders
  • Write clear, concise content for a variety of financial products
  • Collaborate with design on page layout and interactions
  • Coordinate with Brand, Marketing, and Ops teams to ensure a consistent experience across all products and platforms
  • Use data and research to inform and validate your work, and to find opportunities to create value
  • Help maintain and evolve BlockFi content standards, including voice and tone guidelines
  • Partner with legal and compliance to make sure our products are suitable for a growing global audience
  • Work closely with our research teams to better understand the needs of our clients
  • Advocate for our users with a strong sense of empathy

Your Expertise 

  • 4+ years of experience crafting content for web and mobile experiences
  • A degree in English, Communications, Design, Journalism, or other discipline that emphasizes storytelling and critical thinking
  • A portfolio of samples that demonstrate your ability to write clear, concise content across a variety of projects
  • A willingness to articulate and pitch ideas to cross-functional partners
  • Highly collaborative with an understanding of when it makes sense to push back
  • The ability to manage and prioritize multiple projects in a fast-paced environment – and to roll with changes in direction
  • Experience working with brand and product style guides, including voice and tone guidelines
  • Experience working with a variety of design tools, such as Figma and Sketch
  • An interest in (or passion for!) crypto

Your Perks

We benefit from the great work our employees do each day. That is why we are committed to providing a variety of awesome benefits to help them live their best lives.

  • Competitive salary because we value your experience and expertise
  • Unlimited vacation / sick days because everyone deserves time for R&R
  • Employer contribution towards health coverage (including vision & dental) because your physical health and well-being is important to us 
  • Various fringe benefits such as 401k, Parental Leave, FSA/HSA, and Employee Assistance Programs because health coverage is more than just choosing your yearly plan 
  • Flexible work environment because we are a geographically dispersed team, and we believe in balance
  • Pet insurance because all your beloved family members should have coverage too
  • Weekly lunch stipend because there is such a thing as a free lunch! 
  • A close-knit team of enthusiastic, collegial and driven people to work alongside in a highly meritocratic environment because teamwork makes the dreamwork

Why BlockFi?

BlockFi has experienced incredible growth since our launch in August 2017. Our client base has grown to more than 225,000 (and counting), and the company now boasts more than $15 billion in assets on our platform. We recently completed a Series D funding round placing the company's valuation at $3 billion, and our team now has more than 500 people worldwide. We have established ourselves as a crypto market leader, and as we expand our product suite and geographic footprint, we expect our addressable market to grow exponentially.

BlockFi's leadership team has decades of experience in the traditional financial services and banking world, and we take a conservative approach to regulation that will position us well for sustainable long-term growth and expansion.

Our team is comprised of highly motivated professionals from diverse backgrounds. We are aiming to become the leading lender in crypto and are poised to redefine the global financial ecosystem for the better. In addition:

  • BlockFi is one of the first companies to ever offer crypto-backed loans and the only company whose founding team has an institutional understanding of the debt capital markets and regulatory landscape in the U.S.
  • $100 MM of Series A, B, and C funding led by Valar Ventures with participation from Susquehanna, Winklevoss Capital, Fidelity, Galaxy Digital, Akuna Capital, and Morgan Creek
  • $350 MM of Series D funding led by Bain Capital Ventures, partners of DST Global, Pomp Investments and Tiger Global
  • We are moving quickly and have already deployed substantial capital into the space, proving our ability to execute and capture customer demand

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