Growth Hacker

  • FreeWill
  • Remote (USA)
  • Apr 07, 2022
Full time Marketing

Job Description

FreeWill is an award-winning, social-good startup that has raised more than $5 billion for high impact nonprofits since we were founded in 2017. We’ve been featured in the New York Times, Forbes, Oprah’s magazine, and our co-CEOs have even been named to Town & Country’s “Top 50 Philanthropists” list.

All of this is because we’ve figured out how to make some powerful (but complicated!) ways to donate much easier and more accessible. Our products make things easier for the donors who want to change the world and for nonprofits doing heroic work around the planet.

In the last 5 years, we’ve grown from 5 people to 150+ (all smart, tenacious, and kind), and continue to grow quickly. We’d love to have you be a part of this adventure.

About the Role

We are looking for an ambitious, resourceful growth hacker who lives and breathes all things crypto, and who genuinely wants to do some good by helping raise $1 billion for charity. 

The ideal person we want on our team will thrive in ambiguity and use both conventional and unique ways to drive users to our public Crypto for Charity site (B2C). This person will skillfully navigate a fast-paced startup environment while charting a course for growth that impacts the charitable partners we serve. Bottom line, we are looking for someone who is willing to get their hands dirty and get things done to generate crypto philanthropy for high-impact organizations.

This is a remote position offering competitive compensation and equity in a fast-growing startup. You’ll get unlimited vacation, benefits, and the chance to learn and change the world alongside a world-class team. Immediate start date. Unfortunately, we can’t sponsor H1Bs or have remote employees outside of the United States at this time.

FreeWill has set compensation and a non-negotiation policy for fairness reasons (we don't think that an individual's pay should be determined by how comfortable they are negotiating). As a result, we like to be transparent and up front about the compensation. When we make an offer, we provide multiple options so that employees can choose between compensation packages that prioritize salary or stock options. The exact offers for this role are still being determined but will be between $100,000 and $110,000. We also have historically offered competitive annual raises.


  • Be a resident expert of all things crypto 
  • Gain deep knowledge of crypto giving — what currently is working, what is not, and how we can improve it
  • Evangelize Crypto for Charity to crypto owners
  • Deliberately driving contributions for non-profits within the crypto community 
  • Pinpoint issues that are hampering growth
  • Choosing, setting, and prioritizing growth goals
  • Use data, analytics, and other tools to inform decisions and growth strategies
  • Reporting on initiatives and projects to leadership
  • Replicating successful strategies at scale and in new markets
  • Interact closely with a diverse team contributing ideas, insights and skills across sales, customer success, product, and engineering

Skills & Experience

  • 4+ years of high-level performance in a similar growth role
  • A portfolio of successful growth implementations and interventions
  • Expertise in marketing, online strategies, user experience, and business development
  • Knowledge of various growth-hacking tools, such as automation and campaign monitoring platforms
  • Practical SEO experience is a plus
  • An adaptive and iterative thinker and tinker who is okay with failure and is constantly learning as a way to improve their craft
  • Curious, innovative, and confident (yet humble) in your abilities to drive change
  • Data-driven decision making mindset
  • Resourcefulness
  • Alignment with our core values: joy, kindness, courage, focus
  • 3+ years of hands-on experience with content marketing
    • building successful content marketing strategies (including video)
    • know-how in content distribution and monetization
    • SalesForce or HubSpot is big plus
  • 2+ years of hands-on experience in digital performance marketing, including:
    • Organic (i.e. Google, Tik-Tok, Twitter)
    • Paid search (Google, DuckDuckGo) 
    • Paid social (Reddit, YouTube, etc.)
  • Nice-to-have experience:
    • Bachelor's degree in marketing, strategy, or business
    • Paid email marketing
    • Performance ad design
    • Remarketing strategies


 In addition to the immense personal and professional satisfaction you’ll gain from helping to raise $1T for high impact nonprofits in a kind and joyful work environment, full time employees at FreeWill are eligible for the following benefits:

  • Work from home 
  • Unlimited PTO
  • Flexible hours
  • Competitive salary
  • Commuter benefits
  • Company stock options
  • 401k
  • Medical/Dental/Vision (some single coverage medical plans are 100% employer paid, subsidized rates for spousal, parent-child, and family coverage)
  • Short-term and long-term disability insurance
  • Life and AD&D insurance
  • Free One Medical membership
  • Paid parental leave for all parents


  • Option to work from our new, beautiful NYC office, located in the Financial District
  • Fully paid trips, such as an annual work retreat in a relaxing location
  • Staff holidays and FreeDays (periodic one day office closures to rest and refresh)
  • Regular (virtual) team events
  • $250 monthly co-working budget which can be used for local co-working spaces (for team members located outside of the NYC metro only).
  • $300 annual budget to outfit your home office or cover utility bills
  • $1,000 referral bonuses for growing our FreeWill community
  • $1,000 annual professional development budget

FreeWill is an equal opportunity employer and we value diversity. We are committed to finding talent that is not determined on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.

We are a remote-first company that’s able to hire in 47 states and D.C. Unfortunately, we are unable to hire in Colorado, Alabama, or Louisiana at this time. We also can’t sponsor working visas, so all applicants will need to have work authorization in the US.