Director, Marketing - GDA

  • Global Digital Assets Capital
  • Toronto, Ontario
  • Apr 16, 2022
Full time Management Marketing

Job Description

What We Offer
GDA Capital is looking for skilled individuals with the vision to see where crypto is going. With business lines ranging from funds to NFT platforms to venture capital, we are a budding conglomerate in the cryptocurrency space. GDA Capital provides digital asset companies with access to growth capital, as well as advisory services that help stakeholders navigate the digital asset landscape. Our services range from investment and lending to tokenization and the creation of cutting-edge platforms.

We have an interesting opportunity for a talented Director of Marketing to join our company and who can throw themselves into this space and help us BUIDL something bigger than the sum of our parts.

Passion is a must in the crypto world. Things move so fast - and the “hot” sector changes every few months - so you need to be ready to keep up and bring your own innovative ideas to the table. If you’re an expert in your field and want to find your “in” to the cryptocurrency world, we’d love to hear from you. 

Responsibilities & Expectations

Based anywhere in North America or Europe and reporting to the Senior Vice President of Growth, you will have direct contact with everyone in your department and in our clients’ teams. You will have the opportunity to take on an ownership role within your department and develop and optimize many of our clients’ marketing processes. We expect to hire a team to help support the growth of the department over the next quarters. Here is a breakdown of what will be expected of you. The main responsibilities and expectations for the role are:


Key Responsibilities:

  • Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative.
  • Preparing and managing monthly, quarterly and annual budgets for the Marketing department.
  • Setting, monitoring and reporting on team goals.
  • Manage paid ad campaigns on Social, Banners, Adwords and other advertising aggregators.
  • Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing.
  • Continue to maximize our use of Hubspot as a CRM.  Create and optimize audience segments and develop internal marketing and sales automations for increased cross selling.  
  • Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts.
  • Identify relevant events for attendance, promotion and sponsorship.  Create marketing plans specific to each event. 
  • Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports.
  • Conduct market research and identify trends.
  • Continuously develop and close global partnerships with PR firms, influencers, marketing agencies, design agencies, event management agencies, cryptocurrency exchanges, and social media communities - adding them to a well-organized readily available partner database. 
  • Work closely with partners to deliver global client campaigns.

Required Qualifications:

  • Undergraduate degree, preferably in marketing or business
  • Located in North America is highly preferred
  • Experience with paid ad campaigns
  • 7+ years of post-undergraduate or post-graduate work experience leading at-scale performance marketing programs for digital agencies or client marketing organizations. Preferably in a mid-to-large-sized corporate environment; in banking, finance or blockchain industry
  • Excellent computer skills including advanced knowledge and competency with Microsoft Excel
  • Knowledge and experience in setting up and implementing company-wide project management tools, such as Asana
  • Ability to manage a global remote team, and to handle multiple projects/ clients and marketing campaigns simultaneously
  • Knowledge and experience in the blockchain and/or traditional financial markets space is a plus.
  • Ability to handle sensitive and confidential information and issues with tact and diplomacy
  • Exceptional organizational skills
  • Knowledge in establishing and developing remote work processes and a relevant remote work culture
  • Detail oriented with the ability to check documents for accuracy and communicate detailed changes
  • Strong interest in coaching and mentoring team members 
  • Highly skilled in learning on the job and continuously learning
  • Excellent interpersonal, written, and verbal communication skills
  • Mature, professional, driven, empathetic.

Preferred Qualifications:

  • Experience in blockchain or crypto industry is an asset
  • Start up experience is preferred
  • Entrepreneurial background

What You Will Gain from Joining our Team:

  • Joining a great growth centric, exciting team culture 
  • A chance to make a difference in a growing company
  • Exciting projects and an opportunity to shape our future
  • Competitive compensation and benefits package
  • Flexibility 
  • A focus and support on professional development - we value ongoing learning


We offer competitive compensation and benefits, and are committed to seeing our employees succeed. 


  • Bonus: Discretionary Performance Bonus & Sales Bonus
  • Stock Options Plan: Company-wide 
  • Top-notch benefits plan
  • RRSP matching program

Why Global Digital Assets (GDA)? 

GDA is one of the fastest growing boutique digital financial technology firms in Canada. The level of growth that is expected in the coming years is staggering, and we need the right person to come on board to help support this growth.

The number one quality we value is teamwork, and everyone pulls together to give our best. With a focus on continued growth and industry leadership, exciting long term career possibilities are available for the driven energetic leader that joins us. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Joining GDA today means joining a team of ambitious and caring individuals. Become a key part of our growth by applying today. 

Please note, GDA Capital receives a high volume of applicants thus only those selected to move forward in our interview process will be contacted. 

GDA is an equal opportunity employer, we value diversity and are committed to creating an inclusive environment for all employees. We enthusiastically accept our responsibility to make employment decisions without regard to race, religious creed, colour, age, sex, sexual orientation, national origin, ancestry, citizenship status, religion, marital status, disability, military service or veteran status, genetic information, medical condition including medical characteristics, or any other classification protected by applicable federal, state, and local laws and ordinances. Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment advertising, pay, and other forms of compensation, training, and general treatment during employment.