Marketing Associate - GDA

  • Global Digital Assets Capital
  • Toronto, Ontario
  • Apr 25, 2022
Full time Marketing

Job Description

What We Offer

At GDA, you can build a career out of making things happen! GDA Capital is a global organization that provides vertically integrated financial technology services to institutional investors and disruptive technology companies. We are the trusted advisor that bridges the gap between institutional capital markets and disruptive technologies. This is an exciting time to join our growing team. 

We have an exciting opportunity for a tech savvy, people oriented Marketing Associate to join our company. The Marketing Associate shall be primarily responsible as the executor of everything related to client campaigns and marketing projects. This will involve a lot of marketing execution including working closely with other teams to ensure projects are launched on time. This role would be ideally suited to a blockchain-savvy marketer able to self-manage and work independently and remotely, set priorities and efficiently manage day to day processes with a high degree of accuracy and grit.

Responsibilities & Expectations

Based anywhere in North America and reporting to the VP, Ventures, you will have direct contact with everyone in your department and in our clients’ teams. You will have the opportunity to take on an ownership role within your department and develop and optimize many of our clients’ marketing processes. Here is a breakdown of what will be expected of you. 

Marketing Project Manager:

  • Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs for token projects
  • Collaborate with various departments and stakeholders to map out project scope
  • Track project milestones to ensure successful completion
  • Set up and manage a budget, ensure marketing initiatives are optimized for all our clients 
  • Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts
  • Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
  • Conduct market research and identify trends
  • Continuously develop and close global partnerships with PR firms, influencers, marketing agencies, design agencies, event management agencies, cryptocurrency exchanges, and social media communities - adding them to a well-organized readily available partner database
  • Work closely with partners to deliver global client campaigns 

Required Qualifications

  • Undergraduate degree, preferably in marketing or business or equivalent
  • Located in North America
  • 3+ years of experience in Project Management, Project Management Certification an asset
  • 2+ years of experience in Blockchain
  • 3+ years of post-undergraduate or post-graduate work experience leading at-scale performance marketing programs
  • VERY process & detail oriented with strong organization skills
  • High level of experience managing internal teams, liaising with clients, and working with third party contractors and vendors
  • Understanding of the token ideation, marketing, and listing lifecycle
  • Understanding of go-to-market marketing campaigns for digital assets
  • Excellent computer skills including advanced knowledge and competency with Microsoft Excel
  • Knowledge and experience in setting up and implementing company-wide project management tools, such as Asana
  • Ability to manage a global remote team, and to handle multiple projects/ clients and marketing campaigns simultaneously
  • Ability to handle sensitive and confidential information and issues with tact and diplomacy
  • Knowledge in establishing and developing remote work processes and a relevant remote work culture
  • Detail oriented with the ability to check documents for accuracy and communicate detailed changes
  • Strong interest in coaching and mentoring team members 
  • Highly skilled in learning on the job and continuously learning
  • Excellent interpersonal, written, and verbal communication skills
  • Mature, professional, driven, empathetic


We offer competitive salaries and are committed to seeing our employees succeed. 

Bonus: Discretionary Performance Bonus & Sales Bonus

Stock Options Plan: Company-wide 

Top notch benefits plan

RRSP matching program

Why Global Digital Assets (GDA) ? 

GDA is one of the fastest growing boutique digital financial technology firms in Canada. The level of growth that is expected in the coming years is staggering, and we need the right person to come on board to help support this growth.

The number one quality we value is teamwork, and everyone pulls together to give our best. With a focus on continued growth and industry leadership, exciting long term career possibilities are available for the driven energetic leader that joins us. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Joining GDA today means joining a team of ambitious and caring individuals. Become a key part of our growth by applying today. 

Please note, GDA Capital receives a high volume of applicants thus only those selected to move forward in our interview process will be contacted. 

GDA is an equal opportunity employer, we value diversity and are committed to creating an inclusive environment for all employees. We enthusiastically accept our responsibility to make employment decisions without regard to race, religious creed, colour, age, sex, sexual orientation, national origin, ancestry, citizenship status, religion, marital status, disability, military service or veteran status, genetic information, medical condition including medical characteristics, or any other classification protected by applicable federal, state, and local laws and ordinances. Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment advertising, pay, and other forms of compensation, training, and general treatment during employment.