Social Media Director

  • LunarCrush
  • Remote (United States)
  • May 03, 2022
Full time Marketing Strategy-Planning

Job Description

Are you a social media expert with passion for cryptocurrency, blockchain, and all things web3? This role oversees and leads all of our social channels and works directly and collaboratively with a variety of people across both the LunarCrush and Lunr brands. Beyond being a creative mind that can oversee a small team, success in this role will be determined by a high level of autonomy, self-direction, and project ownership.


We are looking for someone who can be both a strategic thinker and a boots on the ground executor. This dynamic role requires strong creative and conceptual thinking as well as high-quality execution of ideas and initiatives. Collaboration is very important, this individual will work closely with senior leadership and many members of the creative and production teams.

Responsibilities:

  • Execute and optimize our social media strategy across multiple social channels
  • Lead social media team to ensure quality and relevance of content
  • Determine new social media channel opportunities and test for effectiveness
  • Oversee social research, planning, calendaring, creative development, publishing, moderation, and reporting
  • Understand historical narratives in the crypto space and observe current industry events
  • Monitor crypto and NFT trends to identify engagement opportunities
  • Curate, write, schedule, and interact with social media posts
  • Interface with and support, Growth, Product, Brand, and Comms teams
  • Maintain social media tracking, data presentation, and perform optimizations
  • Follow and contribute to brand and content guidelines

Experience & Skills:

  • Knowledge and understanding of cryptocurrency, blockchain and web3
  • 4-6 years of hands-on social media marketing and community management experience
  • An inspiring leader, able to help lead by example and grow the team
  • Ability to deliver on strategic marketing initiatives while championing brand voice, tone, and direction
  • Expert at best practices for the top social media platforms
  • Analytical thinker with experience driving multiple projects in a fast-paced environment
  • Ability to drive experimentation focused on engagement

About LunarCrush:
Social media directly impacts cryptocurrencies. Because you can’t listen to a million different opinions a minute, LunarCrush does it for you. LunarCrush collects activity across social media for bitcoin, thousands of altcoins, crypto exchanges, influencers and more, in real-time every single day and distills it all into bitesize, digestible data.

About us:
We are seekers of truth in a pursuit to understand the way people talk, the topics they choose, and who they converse with.
We interpret patterns and trends affecting markets and live to breathe simplicity into complexity.
We are surfers, runners, basketball players and ultimate frisbee’rs.
We love music and art, especially the makers behind it.
We are a band of individuals who respect each other’s perspective.
We are a Social Intelligence Company.