Head of Social Media Strategy

  • Galaxy Digital
  • New York, NY
  • May 09, 2022
Full time Marketing

Job Description

Who We Are:

At Galaxy we are building products and services to help the world invest in economic progress. We believe crypto and blockchain innovations will permeate and improve all aspects of our global economy. Our vision is a society where value and ownership flow as freely as information. Galaxy is a digital asset and blockchain leader helping institutions, startups, and individuals access and navigate the crypto economy. As one of the most well-capitalized and trusted companies in the industry, we provide platform solutions custom-made for a digitally native ecosystem across multiple synergistic business lines: Trading, Asset Management (passive and active strategies), Principal Investments,  Investment Banking Services, and Mining. Galaxy’s CEO and Founder Michael Novogratz leads a team of crypto enthusiasts, and institutional veterans focused on the future of finance and Web3. The Company is headquartered in New York City, with offices in Chicago, London, Amsterdam, Tokyo, Hong Kong, the Cayman Islands (registered office), and New Jersey.

Additional information about the Company's businesses and products is available on www.galaxydigital.io.

What We Value:

We are a diverse team of free thinkers, and fast movers united to help investors and creators energize the global economy. We are looking for individuals who thrive in a culture of builders and overachievers and embrace high performance, transparent feedback, and a mission-first approach. Our culture shapes our way of working and gets us where we want to be.

  • Seek Excellence.
  • Be Selective To Be Effective.
  • Be Highly Aligned, Loosely Coupled.
  • Disagree Transparently.
  • Encourage Independent Decision-Making.
  • Build Dream Teams.

Who You Are:

You are multidisciplinary digital marketing or social media experts who appreciates outstanding communication and values online communities. You are never tired of learning and love creative problem solving. You believe in the future of blockchain technology and get excited about a new economic paradigm. As the ‘Head of Social Media Strategy’ you will guide and reshape Galaxy’s online presence, produce creative content across platforms, drive engagement with influencers, collaborate with other departments, and be instrumental in marketing our thought leadership.

What You’ll Do:

  • Plan, implement and monitor Galaxy’s social media strategy
  • Develop creative social media campaigns, integrated into the overall marketing plan
  • Track key performance metrics across platforms to maximize results and report progress to management
  • Support and direct Galaxy’s employer branding efforts
  • Create, curate, and manage content, including text, audio, visual and multimedia formats
  • Monitor social media trends, including developments in design, applications, and strategies
  • Create comprehensive marketing plans to boost engagement and improve conversions
  • Hire and supervise talented creatives, including Freelance Writers and Graphic Designers, and coordinate their activities to achieve social media campaign objectives

What We’re Looking For:

  • 5+ years of experience in social media handling complex multidisciplinary efforts
  • 2+ years of experience with LinkedIn ad buying experience
  • Experience managing a marketing or content team
  • Talent in leveraging multiple content formats and creative storytelling
  • Ability to work with cross-functional teams, including, content, brand, and talent marketing
  • Ability to translate technical concepts into concise, easy-to-understand language
  • Passion for Fintech, Cryptocurrency, and Technology
  • Eagerness to think creatively and share your vision with the world
  • Stellar writing and editing skills

Bonus Points:

  • Experience in content creation and graphic design (Figma, Adobe Creative Cloud)
  • Familiarity working with compliance and legal teams 
  • A keen sense of humor

Apply now and join us on our mission to engineer a new economic paradigm!

Galaxy respects diversity and seeks to provide equal employment opportunities to all employees and job applicants for employment without regard to actual or perceived age, race, color, creed, religion, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital or partnership or caregiver status, ancestry, national origin, citizenship status, disability, military or veteran status, protected medical condition as defined by applicable state or local law, genetic information or predisposing genetic characteristic, or other characteristic protected by applicable federal, state, or local laws and ordinances.

We will endeavor to make a reasonable accommodation to the known limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete the application process or to participate in an interview, please contact careers@galaxydigital.io.