Marketing Associate Manager - SDM

  • Global Digital Assets Capital
  • Toronto, Ontario
  • May 18, 2022
Full time Management Marketing

Job Description

Who We Are

Founded in 2017, Secure Digital Markets (SDM) provides Over-the-Counter cryptocurrency spot trading services to institutional, high net worth, and corporate clients across 60+ international markets. We offer a custom pathway to digital asset liquidity and off-exchange transactions. SDM streamlines the acquisition, storage and liquidation of digital assets in a secure and compliant manner. Traditional finance is changing, and Secure Digital Markets is creating the finance organization of the future. Built on the principles of white glove service and superior knowledge, we’re proud to be Canada’s largest digital asset brokerage.

Our culture is very “horizontal” and leaves a lot of room for employees to get exposure to contacts and sectors that they wouldn’t see in your average bank role. As one of Canada’s largest and fastest growing digital assets brokerage, Secure Digital Markets has streamlined the acquisition and liquidation of digital assets to ensure that all of our customers' needs are met in a secure and compliant manner. This is an exciting time to join our growing team. 

Secure Digital Markets is looking for an exceptional, experienced, and self-motivated Marketing Associate Manager to join our team. This opportunity presents the possibility for meaningful career growth in the cryptocurrency/Metaverse space.

This role will report directly into the Director of Marketing and work closely with the senior leadership team as well. In this role, you'll bring the SDM brand to life through the execution of digital and content marketing, social strategy, and exhibit marketing. 

Responsibilities and Expectations:

Responsibilities for the Marketing Associate Manager includes tracking and analyzing the performance of digital and social campaigns, managing the marketing budget and ensuring that all marketing materials are in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective marketing projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Key Responsibilities:

  • Deploying successful marketing campaigns from ideation to execution
  • Establishing workflows and standards or entering data into our CRM/marketing automation tools
  • Spotting ways to improve usage of the CRM/marketing automation through automating basic everyday tasks
  • Customizing and pulling marketing reports from the CRM
  • Work with content creators to produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Monitor the marketing budget on an ongoing basis and allocate funds wisely
  • Monitor marketing initiatives and report on return on investment and key performance metrics
  • Promote our brand at trade shows and major industry-related events
  • Identify target audiences and creatively devise tactics to engage, educate and motivate key audiences
  • Monitor and manage social channels (Discord, Twitter, Telegram, LinkedIn, etc.)
  • Formulate high-quality novel written and visual content for each social media campaign
  • Building a social media presence by maintaining a solid online presence
  • Experimenting with various organic and paid acquisition channels
  • Develop monthly reports on company social media activities

Required Qualifications:

  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Business or marketing-related degree or equivalent professional qualification
  • Experience in all aspects of managing marketing strategies
  • Digital & technical marketing skills
  • Excellent organizational and planning skills
  • Excellent verbal and written communication with a keen attention to detail
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • A sense of aesthetics and a love for great copy and witty communication
  • At least two years' experience as a marketing manager.
  • Proficiency in electronic marketing automation software such as HubSpot Marketing, Outfunnel, or others

Preferred Qualifications:

  • Knowledge or previous experience with BambooHR HRIS is a plus.
  • Experience in blockchain or crypto industry.

What You Will Gain from Joining our Team:

  • Joining a great growth centric, exciting team culture
  • A chance to make a difference in a growing company
  • Exciting projects and an opportunity to shape our future
  • Competitive compensation and benefits package
  • Flexibility
  • A focus and support on professional development - we value ongoing learning
  • Great Location with a highly-talented international colleagues
  • Be a part of the exciting future of the cryptocurrency revolution and work on the Canada's no.1 cryptocurrency brokerage!


We offer competitive compensation and benefits, and are committed to seeing our employees succeed.

  • Stock Options Plan: Company-wide
  • Top-notch benefits
  • Company-matching RRSP
  • Competitive Salary

Why Secure Digital Markets (SDM)?

The level of growth that is expected in the coming years is staggering, and we need the right person to come on board to help support this growth and be a part of our success story.

The number one quality we value is teamwork, and everyone pulls together to give our best. With a focus on continued growth and industry leadership, exciting long term career possibilities are available for the driven energetic team member that joins our team.

Joining SDM today means joining a team of ambitious and caring individuals. Become a key part of our growth by applying today.

Please note, SDM receives a high volume of applicants thus only those selected to move forward in our interview process will be contacted.

SDM is an equal opportunity employer, we value diversity and are committed to creating an inclusive environment for all employees.