We're looking for a talented Product Marketer to help accelerate adoption of our web3 platform, Dapper. Dapper is the first wallet and web3 platform providing optimized user onboarding, low-friction payments, NFT storage, and so much more!
In this position you’ll be responsible for planning, building and executing go-to-market strategies aimed at driving developer adoption. You’ll own the core GTM strategy for developers, working closely with other functions within the Marketing team (Growth, Content, Social) to bring your vision to life. You’ll collect and synthesize insights from the market and incorporate that into your decision making process, ultimately acting as the internal champion for the customer.
Our ideal candidate will have a history of success in Product Marketing. You should be highly knowledgeable about go-to-market planning as well as have a keen sense for how to drive business impact. Additionally, you thrive in a data-driven culture and use data in your decision making. You can think big and enjoy a high-growth, fast-paced environment where being resourceful, learning fast, and taking calculated risks are core to the culture.
What we’ll accomplish together:
Lead go-to-market planning for existing products, new products, and feature releases aimed at developers
Find our target developer audience through thoughtful analysis and segmentation
Push out co-marketing campaigns with 3rd parties who have integrated with Dapper
Be a partner in holistic marketing initiatives, programs, and campaigns working with the broader marketing, product, design, and comms teams
Develop and take ownership of key business goals
Lead market assessment, keeping a pulse on overall trends within the web3 space
Uncover and initiate new business opportunities and use cases by engaging with customers and conducting research
A little about you:
Familiarity with NFTs and the crypto space more broadly
Prior experience marketing to developers
Easily able to navigate cross-functional stakeholders
Natural curiosity to measure, test, learn, and iterate
Attention to detail
Flexibility to re-prioritize on the fly
Desire to work as part of a fast-moving team
Ability to manage feedback from multiple perspectives
World-class communication to all levels within an organization
More about Dapper Labs:
Dapper Labs is the world's first blockchain entertainment company. We are the creators of industry-leading experiences including CryptoKitties and NBA Top Shot, as well as Dapper Wallet – the simplest way to manage your assets and use the blockchain. We are also the original developers behind Flow, a new decentralized blockchain designed from the ground up for scalability and ease of use.
Our mission at Dapper Labs is to make the world a more accessible and enjoyable place through consumer adoption of decentralized technologies.
We have raised over $600M from leading and notable investors including Andreessen Horowitz, Coatue, Union Square Ventures, Venrock, Google Ventures (GV), Samsung, and the founders of Dreamworks, Reddit, Coinbase, Zynga, and AngelList, among others. Dapper Labs’ current studio partners include the NBA and NBPA, the NFL-PA, Ubisoft, Warner Music, Turner, Dr. Seuss, Genies, and the UFC, as well as 100+ others.