Head of Marketing - US

  • Luno
  • New York Metropilitan Area
  • Jun 15, 2022
Full time Marketing

Job Description

The role in a nutshell

Luno is on a mission to empower 1 billion customers by 2030. We are hiring a team of exceptional individuals to launch and grow the US business into one of the leading crypto investing apps in the market.

This is a critical role responsible for shaping and executing our go to market strategy in the US. The US team operates as an autonomous hyper growth startup powered by Luno’s far reaching global expertise and the vast network and resources of crypto powerhouse DCG.

We are looking for an experienced Marketing professional to build and lead the US marketing team as well as the structures and processes to leverage existing and evolving global marketing functions. 

You will report directly to the global Chief Revenue Officer and work closely with the US General Manager as part of the US Leadership Team.


Your mission will involve 

  • Developing the marketing strategy for the US in close collaboration with the US General Manager and the global Marketing Leadership Team across Growth, Brand and PR 
  • Building a local team as well as effective relationships, interfaces and processes with global marketing functions to execute on the strategy
  • Assessing and sourcing agencies and contractors as needed and ensuring high quality execution from briefing through relationship management and monitoring
  • Developing and owning internal metrics as well as customer and market research to measure performance of channels, campaigns, activities and partners and take corrective action as needed
  • Empowering the US Marketing team to develop, prioritise and execute ideas to support Luno’s mission in the US across all stages of the acquisition funnel
  • Leading and coordinating localisation and execution of global campaigns in the US
  • Setting up the capabilities to execute a highly localised influencer marketing strategy with external partners
  • Informing product and platform decisions in global and local teams to further empower and boost marketing efforts in the US
  • Shaping and supporting the wider US business, the team and culture as part of the US Leadership team


The ideal Lunaut for this role will have

  • Entrepreneurial mindset with high degree of autonomy and ownership for objectives and key results
  • Strategic thinking and data driven decision making paired with a track record of execution excellence and ability to create high quality down to the details
  • Exceptional leadership skills with experience scaling a marketing team, navigating a global organization and the ability to work across non-Marketing functions
  • A wealth of experience in B2C marketing across different marketing functions, with a deep understanding of mass market consumers
  • Experience in developing and managing sizeable marketing budgets and allocating spend against business objective based on robust data
  • Solid understanding of financial services, fintech or a highly regulated industry preferred


About us

Luno makes it simple to buy, store and explore crypto. More than 10 million people have chosen to invest in crypto with Luno using our platform, which is available on Apple, Android and as a desktop experience. We’ve enabled over $52bn of transactions and we securely store over $1bn for our customers around the world.

Our mission is to put the power of crypto in everyone's hands because we believe that giving people access to a robust and fair financial system is a basic human right. We are with customers at every step of their investment journey with clear, jargon-free information and an easy-to-use app experience that helps people get started from as little as $10.

In order to make crypto accessible to everyone, everywhere, we’re on the ground in more than 40 markets across North America, Africa, Asia and Europe. We are registered with all local financial intelligence authorities and proud of our strong AML measures and world-leading compliance teams. All the crypto we store for our customers is regularly verified by independent auditors. Luno is the trusted guide that will bring crypto to over 1 billion people by 2030.


We are an equal opportunity employer and value diversity at our company. We do not negatively discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.