About the team:
This role sits in the Global PR team, which sits within the Global Marketing team. We are a team of strategic and creative thinkers and doers, responsible for getting audiences around the world to connect with our brand and product. We work across key markets including APAC, Africa, the UK and the US, delivering global and regional communications programmes alongside global and country-specific marketing and brand initiatives.
The role in a nutshell:
The UK Government has just set out its bold ambition to make Britain a global hub for cryptoasset technology and investment. We believe this presents a huge opportunity for Luno (and the industry as a whole) so it couldn’t be a more exciting and relevant time to join the UK marketing team as we continue on our journey to make Luno the crypto app for everyone.
We are looking for a strategic UK PR specialist who already has experience working in the Fintech/Crypto space to drive our corporate + brand communications programme in the UK.
Working closely with the Global Head of PR, the UK Country Manager and local marketing leads, you will be focused on shaping the Luno UK industry viewpoint - centred on safe and secure investment driven by education - and building creative narratives to take to the UK media. You will work with the UK PR agency to carve out new spaces in the existing media landscape to tell stories that build the broader case for crypto in the UK and position Luno as the leading crypto app in the market.
Your mission will be:
- Build a UK PR programme that ladders into the Global PR strategy and centres on Luno’s belief that safe and secure investment is driven by education
- Work alongside the global and local marketing teams to support UK brand campaigns including our high-profile strategic partnerships and consumer focused activations
- Run a powerful thought leadership platform for the brand that challenges existing narratives and misconceptions around crypto in the UK and instead directs the conversation to safe and secure ways to get started on your crypto investment journey
- Manage the UK PR agency to build an always on press office that underpins the wider comms objectives of the marketing team including but not limited to managing inbound media requests, proactive media outreach, distribution of company news announcements and crisis communications/issues management
- Build new, and maintain existing, relationships with a broad range of UK based media to support our communications objectives, including business, technology, fintech, personal finance and consumer press
- Act as a strategic sounding board to the Global Head of PR providing consultancy on the best approach for localised PR activity including the localisation of global plans and PR toolkits for effective delivery in the UK market
- Build a reporting structure for the UK that demonstrates the impact of PR activity in the market and links back to the strategic objectives of the global marketing team and ultimately, the company’s mission to put the power of crypto in everyone’s hands
A little about you:
- Strong PR experience either in house or at an agency working in the crypto/technology/fintech space
- A strategic mindset with the desire to drive and own the UK PR programme for Luno
- Enjoys responsibility and the challenge of getting things done to really drive the success of PR in the UK and demonstrate how it delivers measurable results
- Experience working in or alongside an integrated marketing team and understand the role of PR within the wider context of marketing
- Proven experience delivering effective and innovative PR campaigns as part of wider, integrated, multi-channel media campaigns
- A strong understanding of both the crypto and UK financial media landscape and have good relationships with a broad mix of media (e.g crypto, fintech)
- Excellent written and oral communication skills with a knack for simplifying complex topics
- Confident in crisis communications and issues management
- Experience working in a fast-paced business where things move quickly
- On top of the latest trends in the PR and communications industry with a curiosity to explore new tools and tactics that will help to keep our PR activity fresh and relevant
Life at Luno:
- Forward-thinking and ambitious team that values diversity, hard work, and the continuous quest for excellence.
- Remote but reachable work policy gives you the freedom to choose between working from home or the office.
- Improve body and mind, with excellent private medical insurance.
- Free training courses on Udemy and CodeAcademy.
- 0 fees with Luno from the day you start*
- Generous maternity / paternity and even paw-ternity for your furry friend.
- Annual Inspiration Day.
- A collaborative, friendly work community, with regular social events and virtual cooking, dancing, drawing and house planting classes hosted by our Lunauts.
- Free lunch and snacks.
- Free access to Headspace – a full library of guided meditations, sleep stories, and music.
- **Offer only available on Luno Instant Buy, not Luno Exchange
Luno makes it simple to buy, store and explore crypto. More than 10 million people have chosen to invest in crypto with Luno using our platform, which is available on Apple, Android and as a desktop experience. We’ve enabled over $52bn of transactions and we securely store over $1bn for our customers around the world.
Our mission is to put the power of crypto in everyone's hands because we believe that giving people access to a robust and fair financial system is a basic human right. We are with customers at every step of their investment journey with clear, jargon-free information and an easy-to-use app experience that helps people get started from as little as $10.
In order to make crypto accessible to everyone, everywhere, we’re on the ground in more than 40 markets across North America, Africa, Asia and Europe. We are registered with all local financial intelligence authorities and proud of our strong AML measures and world-leading compliance teams. All the crypto we store for our customers is regularly verified by independent auditors. Luno is the trusted guide that will bring crypto to over 1 billion people by 2030.
Luno is a ‘remote but reachable’ company! At Luno, we trust that people can do their work effectively anywhere and provide Lunauts with the flexibility to decide where they do their best work. For some of us, that’s at home for the majority of the time, for others, that might mean joining other Lunauts in person at one of our Luno workspaces more often. Luno is built on our relationships, so we still value in-person connection and have a minimum expectation of spending time in person once a quarter. So as long as you are based in one country wi Finish th a Luno workspace, we want to hear from you!
We are an equal opportunity employer and value diversity at our company. We do not negatively discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.